Privacy Policy

Last Updated: December 21, 2025

1. Introduction

Welcome to Over Optimized (the "Site"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect and use your personal data when you visit our Site and tells you about your privacy rights and how the law protects you.

By using the Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you:

Automatically Collected Data

As you navigate through the Site, we use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This includes:

• Details of your visits to our Site, including traffic data, location data, logs, and other communication data
• Information about your computer and internet connection, including your IP address, operating system, and browser type
• Behavioral data such as pages visited, time on page, scroll depth, and click patterns

Voluntarily Provided Data

We collect information you provide to us directly when you:

• Subscribe to a newsletter or email list
• Leave a comment on a blog post
• Contact us via email or contact forms

3. Analytics Services We Use

We use multiple analytics platforms to understand our audience and improve our content:

Google Analytics

We use Google Analytics to measure website traffic and usage patterns.

• Data collected: Page views, session duration, bounce rate, demographic information
• Opt-out: Google Analytics Opt-out Browser Add-on
• Privacy policy: Google Privacy Policy

Google Tag Manager

We use Google Tag Manager to manage and deploy analytics tags. GTM itself does not collect personal data but facilitates other services.

PostHog

We use PostHog for product analytics to understand user behavior and improve site experience.

• Data collected: Click events, page views, feature usage
• Privacy policy: PostHog Privacy Policy

Matomo

We use Matomo for privacy-focused analytics.

• Data collected: Page views, visitor flow, geographic data
• Privacy policy: Matomo Privacy Policy

4. How We Use Your Information

We use the information we collect for the following purposes:

• To operate and maintain the Site
• To improve our website content, layout, and services
• To monitor the usage of our Site and detect, prevent, and address technical issues
• To understand which content is most helpful to readers
• To send newsletters and updates (only with your consent)

5. Cookies and Tracking Technologies

The Site uses cookies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve our Site.

Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function properly
• Analytics Cookies: Help us understand how visitors use the Site (Google Analytics, PostHog, Matomo)
• Third-Party Affiliate Cookies: When you click on an affiliate link, a cookie may be placed on your browser by the third-party advertiser (such as a bank or retailer) to track referrals for commission purposes

Third-Party Affiliate Tracking

When you click on certain links on our Site, you may be directed to third-party websites. These third parties may use cookies or other tracking technologies to:

• Track that you were referred from Overoptimized
• Attribute any resulting purchases or sign-ups for commission purposes
• Collect information according to their own privacy policies

We do not control these third-party cookies. Please review the privacy policies of any third-party sites you visit.

Managing Cookies

You can control cookies through:

• Your browser settings (block or delete cookies)
• Google Analytics Opt-out Add-on
• Disabling JavaScript (note: this limits Site functionality)

6. Third-Party Links

Our Site frequently links to external sites (e.g., credit card issuers, financial tools, GitHub repositories). These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites.

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Data Retention

• Analytics data: Retained according to each platform's policies (typically 14–26 months)
• Email subscriber data: Retained until you unsubscribe
• Contact form submissions: Retained as needed for correspondence

9. Your Rights (CCPA)

As a California resident, you have rights regarding your personal data:

• Right to know: You can request what personal information we collect
• Right to delete: You can request deletion of your personal information
• Right to opt-out: You can opt out of the "sale" of personal information

We do not sell personal information. We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties.

To exercise these rights, contact us through our website.

10. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this policy as our practices change. The "Last Updated" date at the top reflects the most recent revision.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us through overoptimized.com.

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